Marketing And Selling The Travel Product

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9780827376489: Marketing And Selling The Travel Product
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In addition to a review of the basics, this ready reference will provide numerous how-to instructions on metalworking activities and skills. You will learn how to create fireplace tools, candleholders, a shop dustpan, a tool set, a woven table, a rod table structure and many more interesting and useful products. You will also learn the latest on the hot industrial topic; design for manufacture.

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About the Author:

James F. Burke is a Ph.D. Professor for Ryerson Polytechnic University. He has been in many organizations, such as, Being the President of International Society of Travel and Tourism Educators (ISTTE), as well as, recipient of ISTTE Lifetime Achievement Award, Tourism Research Association, and Trustee National Tourism Foundation.

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Chapter 1: Marketing and Sales. Chapter 2: Analyzing the Travel Product. Chapter 3: Selecting Target Markets. Chapter 4: Positioning the Product. Chapter 5: Creating Marketing Strategies. Chapter 6: Implementing the Marketing Program. Chapter 7: Identifying the Seller. Chapter 8: Identifying the Traveler"s Needs. Chapter 9: Evaluating the Travel Product. Chapter 10: Setting Up the Sale. Chapter 11: Personal Selling. Chapter 12: Satisfying the Customer. Appendix. Glossary.

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