The concept of the social responsibility of business has roots in the Puritan doctrine of stewardship as well as the nineteenth-century "gospel of wealth," but business leaders only began to consider community welfare as a whole in the context of their corporate aspirations of the latter half of the twentieth century. Originally appearing in 1970, The Social Responsibilities of Business surveys the history of corporate actions in pursuit of social responsibility, and attempts to assess likely developments. Reissued in 1988 by Transaction with a new introduction by the author and now available in paperback, the volume provides Morrell Heald the opportunity to evaluate his earlier predictions and identify prospects for further development in the area of corporate social responsibility.
Some of Heald's predictions have not yet come to fruition, and he reflects upon the reasons. No effective structure yet exists to permit an open exchange of views and needs between business and representatives of its various constituencies. In addition, two of Heald's earlier suggestions have not taken root in the way he anticipated--the company foundation, and the corporate social audit--and he assesses why they have not, and what opportunities they still provide. The Social Responsibilities of Business provides essential background for understanding the developing social role of the corporation and for assessing its future direction.
"synopsis" may belong to another edition of this title.
Morrell Heald is Samuel B. and Virginia C. Knight Professor of Humanities at Case Western Reserve University. He is also the author of Transatlantic Vistas: American Journalists in Europe, 1900-1940.Review:
"[A] well-documented study that reflects a careful choice of source materials. The author's judgments are sober, balanced, and objective....A genuine contribution to deeper understanding of America's social conscience in the twentieth century."
"About this title" may belong to another edition of this title.
Book Description Press of Case Western Reserve University, 1970. Book Condition: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96580392
Book Description Press of Case Western Reserve University, 1970. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP8216591
Book Description Western Reserve U., 1970. Hardcover. Book Condition: Used: Very Good. 1st Edition. Cloth, 339pp, DJ, vg.1900-1960. Bookseller Inventory # UPLINE047204