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"How Come No One Knows About Us?" is the practical, complete and often humorous public relations guide for organizations large and small that want to win big visibility in an information-saturated world. The author explains to readers in clear and easy-to-understand terms concepts like "The Secret to Everything," the "single most important skill" you must learn to get yourself into the press, and how to use proven traditional and new-media PR tactics. "How Come No One Knows About Us" is unique in that it puts all of the PR essentials in one place and is designed to be used by beginners and veterans alike as both a quick reference and an in-depth guide. The author shares his adventures and misadventures in PR Land -- from Congressional hearing rooms to high-tech companies, to TV studios, to the Panamanian jungle -- to illustrate his points.
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obert Deigh is a communications professional with 25 years of experience in public relations and journalism. He helps organizations -- from startups to Fortune 500 companies -- increase their visibility and build their brands by creating strong and positive relationships with the press and other audiences. Also, he trains executives to face the news media. Before starting his own PR firm, RDC Communication, Deigh was communications director of two divisions of America Online and the PBS television network where he was also its chief national media spokesperson. An award-winning writer and television producer/director, Deigh spent more than a dozen years in print and broadcast journalism. Before joining PBS, he was an associate editor of U.S. News & World Report magazine. Deigh and his family live in Fairfax, Virginia.
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Book Description Wbusiness Books, 2008. Hardcover. Condition: New. Seller Inventory # DADAX0832950173
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