Business Thinking in Non-For-profit Organizations

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9780834204249: Business Thinking in Non-For-profit Organizations
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The not-for-profit organization as a whole, or an individual departmen t within the organization, needs to see themselves as a business unit. This means understanding the mission, defining products, calculating costs and income, determining margins, profiling markets and customers , positioning services, providing customer service, planning for the f uture, and strategizing for financial stability and success. Business Thinking in Not-for-Profit Organizations gives managers the infrastruc ture needed for step-by-step business planning and provides for-profit business strategies for thinking and acting in the not-for-profit wor ld.

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