How do symbols work on us? What do symbols mean to the industry? Can the art of symbolism be reduced to a science? Does visual communication contribute its full share in forming and changing opinions - which is, after all, the major objective of communications? Many other facets and probing questions on a fascinating, vital subject of universal interest are examined in this stimulating book - the only complete report of the Fourth Vital Communications Conference of the Arts Director Club of New York.
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Book Description Ayer Co Pub, 1970. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0836925793