Glory Days: When Horsepower and Passion Ruled Detroit

4.45 avg rating
( 11 ratings by Goodreads )
 
9780837602080: Glory Days: When Horsepower and Passion Ruled Detroit
View all copies of this ISBN edition:
 
 

The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image

"synopsis" may belong to another edition of this title.

About the Author:

Paul Zazarine has had over 25 years of experience in automotive writing, editing and directing -- top automotive magazines include Musclecar Review, Corvette Fever, Chevy Truck, Musclecar Enthusiast, Corvette Enthusiast, Mustang Enthusiast and Pontiac Enthusiast Magazine. Books include GTO Restoration Guide and Glory Days, How to Restore Your Musclecar, 1967-1969 Camaro Exposed, Barracuda/Challenger, GTO History 1964-1967, and Pontiac's Greatest Decade 1959-1969: The Wide Track Years.

Zazarrine is a senior editor at Dobb's Publishing

Wangers has been in automotive for 40 yrs

Review:

A genuine inside story well told is always welcome. Which is why I had a great time reading "Glory Days" by Jim Wangers.

Wangers was the man who gave us the Pontiac GTO, the Judge, and marketed horsepower unashamedly. He craved the action of the auto industry, yearned to sell cars, create mad desire in the consumer heart. And Wangers was also a bit of a scalawag who was not above switching engines - or whole cars, for that matter - to win a race and get a leg up on the competition.

Wangers offers insight into where Detroit went wrong with passionless interchangeable executives running the business. And perhaps intentionally, perhaps not, Wangers also gives us insight into what goes wrong when the marketing whizzes have it all their way.

He spent 45 years in the business and had a pretty good time, it would seem. You can relive it in a couple of hours and have a pretty good read. -- John R. White - Boston Globe, November 21, 1998

If you read stories in The [Shreveport] Times, USA Today, or many national publications about GM, periodically you're gong to run into Wangers' name and quotes. The reason is simple: He is one of the most respected automotive marketing professionals in the country. If you are looking for a good read or . . . interested in either marketing or the automotive industry, this just might be your gift. -- The Shreveport Times, 11-29-98

This book has received the prestigious MOTO award presented by the International Automotive Media conference for the Automotive Book of the Year (1998). Perhaps never was a copywriter more born to write about the topic he ended up with than Wangers . . . This book is filled with fascinating portraits of a variety of personalities [and] fascinating trivia . . . It is filled with the wisdom of someone who knows the game better than most. -- Northwest Motor Magazine, January 1999

To some of us, there was only one GTO built in the '60s. Others acknowledge that Pontiac built a car called by the same name. To that second group of enthusiasts, the name Jim Wangers is well known. His work as an advertising executive at Pontiac spanned the "glory days" of the '60s when horsepower numbers went up as quickly as the quarter-mile times came down. Glory Days is an interesting chronicle of Wanger's involvement with and passion for automobiles while employed at Kaiser-Frazer, Chevrolet, and Pontiac. Wangers takes us inside the boardroom, to the dragstrip, and to the marketplace in a way that few auto books ever have. It's almost required reading for any student of the domestic muscle car market in the '60s and interesting reading even for those of us who don't often put Pontiac and GTO in the same sentence. -- Sports Car Market - March 1999

Within the pages of Glory Days is an extraordinary account of an individual at the executive level who helped reshape the American automobile of the late '50s, '60s, and '70s as well as a look into GM's top management - its successes and failures . . . interesting reading for any automotive enthusiast." --High Performance Pontiac - February 1999

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Wangers, Jim
Published by Bentley Publishers
ISBN 10: 0837602084 ISBN 13: 9780837602080
New PAPERBACK Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Bentley Publishers. PAPERBACK. Condition: New. 0837602084. Seller Inventory # Z0837602084ZN

More Information About This Seller | Contact this Seller

Buy New
US$ 35.44
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Wangers, Jim
Published by Bentley Publishers
ISBN 10: 0837602084 ISBN 13: 9780837602080
New PAPERBACK Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Bentley Publishers. PAPERBACK. Condition: New. 0837602084. Seller Inventory # Z0837602084ZN

More Information About This Seller | Contact this Seller

Buy New
US$ 35.44
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Wangers, Jim
Published by Bentley Publishers
ISBN 10: 0837602084 ISBN 13: 9780837602080
New PAPERBACK Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description Bentley Publishers. PAPERBACK. Condition: New. 0837602084. Seller Inventory # Z0837602084ZN

More Information About This Seller | Contact this Seller

Buy New
US$ 35.44
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Zazarine, Paul
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2003. PAP. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 33.84
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Jim Wangers
Published by Bentley Publishers (2003)
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Bentley Publishers, 2003. Paperback. Condition: New. Never used!. Seller Inventory # 0837602084

More Information About This Seller | Contact this Seller

Buy New
US$ 35.94
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Paul Zazarine
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. Paperback. Back by popular demand With renewed interest in GTO due to Pontiac's scheduled 2004 launch of the new GTO, veteran automotive marketer Jim Wanger's book Glory Days is available .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 348 pages. 0.612. Seller Inventory # 9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 41.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Paul Zazarine
Published by Bentley (Robert) Inc.,US, United States (2003)
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Bentley (Robert) Inc.,US, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book. The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other branded products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image. Seller Inventory # AAC9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 42.36
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Paul Zazarine
Published by Bentley (Robert) Inc.,US, United States (2003)
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Bentley (Robert) Inc.,US, United States, 2003. Paperback. Condition: New. Language: English . Brand New Book. The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other branded products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image. Seller Inventory # AAC9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 43.82
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Paul Zazarine
Published by Bentley (Robert) Inc.,US (1998)
ISBN 10: 0837602084 ISBN 13: 9780837602080
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Bentley (Robert) Inc.,US, 1998. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 31.74
Convert Currency

Add to Basket

Shipping: US$ 12.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Wangers, Jim
Published by Bentley Publishers
ISBN 10: 0837602084 ISBN 13: 9780837602080
New PAPERBACK Quantity Available: 1
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Bentley Publishers. PAPERBACK. Condition: New. 0837602084 Special order direct from the distributor. Seller Inventory # ING9780837602080

More Information About This Seller | Contact this Seller

Buy New
US$ 41.95
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book