Making Sense of Business Reference: A Guide for Librarians and Research Professionals

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9780838910849: Making Sense of Business Reference: A Guide for Librarians and Research Professionals
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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide

  • Explains how to conduct the reference interview, with tips for helping clients help themselves
  • Identifies important business resources, both free and fee-based
  • Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection
development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

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About the Author:

Celia Ross has worked in business reference in a variety of settings, from a small venture capital firm to a global consulting firm and in public and academic libraries. Along the way, she learned many of the skills and techniques she describes in this book. She is past chair of the Business Reference and Services Section (BRASS) of ALA's Reference and User Services Association (RUSA) and teaches an online course through RUSA on business librarianship. She has presented at conferences and written journal articles and book chapters on business reference. Currently she is a librarian at the University of Michigan's Kresge Business Administration Library.

Review:

"An excellent refresher or primer, depending on one's background. It is highly recommended for frontline professionals in public and academic environments ... this resource should be required reading for library and information science students. Those who read it will gain not only competence, but also confidence." --Public Libraries

"This is an excellent manual ... It will be valuable for business researchers in any field and librarians in every type of library." --Choice

"Even the most experienced business librarian will appreciate and benefit from the strategies and tips found in this work. This book is also useful no matter the type of library, and librarians in public libraries and academic libraries will find the advice useful and to the point." --Journal of Business & Finance Librarianship

"This is an excellent manual ... It will be valuable for business researchers in any field and librarians in every type of library." --Choice

"Even the most experienced business librarian will appreciate and benefit from the strategies and tips found in this work. This book is also useful no matter the type of library, and librarians in public libraries and academic libraries will find the advice useful and to the point." --Journal of Business & Finance Librarianship

"About this title" may belong to another edition of this title.

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Book Description American Library Association, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book. In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An accidental business reference librarian by trade, Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research. Seller Inventory # AAN9780838910849

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Book Description American Library Association, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book. In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An accidental business reference librarian by trade, Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research. Seller Inventory # AAN9780838910849

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