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This contemporary approach to learning integrates text and technology, enabling students to easily move from the book's instruction to its online applications for a deeper understanding of the core psychological concepts.
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Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).Review:
"[This is] a well integrated text and online supplement which encourages student engagement with material and prioritizes assessment of learning outcomes. I would say that the text package is modern and designed to fit the needs and learning style of contemporary students."Caitlin Shepherd, Colorado State University
"A great idea, with a nice integration of textual and online learning materials connecting the concepts students read about to online visuals and self-assessments. . . . This will serve as a great addition to hybrid and online courses! Students won't need to purchase a study guide, as this one has one built in the text!"Pamela Costa, Ph.D., Tacoma Community College
"A book that does it all." Amy Skinner, Gordon College
"Cutting edge, state of the art, 21st century paradigm for textbooks and learning."Jan Mendoza, Golden West College
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