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Semantics: Arriving at Meaning provides the reader with a thorough overview of semantics. In addition, the book offers a variety of readings by other authors on related subjects, giving students additional perspectives to contemplate. It traces the way humans deal with sense data, turn the sense data into symbols that lead to language, and then derive meaning from that language.
Building on this theoretical base Semantics:Arriving at Meaning explores how perceptual decisions lead people to different meanings from the same message. The text examines how these apply to advertising, propaganda, stereotyping, taboo language, racism and sexism. It also guides students into how to evaluate the language of reports, inferences and judgments.
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Book Description Kendall Hunt Pub Co, 1992. Paperback. Condition: Used: Good. Seller Inventory # SONG0840382065