Opportunities in Marketing Careers

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9780844218533: Opportunities in Marketing Careers

Describes careers in research, advertising, public relations, sales, and product management, and includes information on educational requirements, responsibilities, and outlook

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From the Back Cover:

Your passport to a successful and rewarding career

If you're looking for an exciting and fulfilling career, McGraw-Hill's Opportunities in . . . provides the latest information on more than 100 professions. From skill and training requirements to current salary statistics, Opportunities in Marketing Careers helps you confidently pursue the profession that's right for you, including:

  • Tips on finding the niche in marketing that best suits you
  • A complete overview of opportunities, from public relations to advertising to consumer psychology
  • An analysis of earnings potential and the future of the industry
  • Detailed descriptions of daily routines on the job from marketing professionals
  • A practical look at the different avenues of education you can take
  • A comprehensive list of colleges and universities specializing in marketing

Get ready to find career fulfillment in:

advertising * public relations * research * consumer psychology * product management * nonprofit marketing * marketing education

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Published by McGraw-Hill (1999)
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