Business Joe Marconi The Brand Marketing Book

ISBN 13: 9780844222578

The Brand Marketing Book

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9780844222578: The Brand Marketing Book

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including:

    * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Marconi, Joe
Published by McGraw-Hill (1999)
ISBN 10: 0844222577 ISBN 13: 9780844222578
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Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110844222577

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