Business Joe Marconi The Brand Marketing Book

ISBN 13: 9780844222578

The Brand Marketing Book

3.5 avg rating
( 4 ratings by Goodreads )
9780844222578: The Brand Marketing Book

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including:

    * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

"synopsis" may belong to another edition of this title.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 39.95
US$ 39.37

Convert Currency

Shipping: US$ 1.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace


Marconi, Joe
Published by McGraw-Hill (1999)
ISBN 10: 0844222577 ISBN 13: 9780844222578
New Hardcover Quantity Available: 2
Murray Media
(North Miami Beach, FL, U.S.A.)

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110844222577

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.37
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds