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Consider These Facts
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America is experiencing the most profound demographic changes in a century. As a result, many businesses have been caught unaware by the resulting major shifts taking place in the American marketplace today, as minority groups increase in size on their way to becoming the majority of the population. Indeed, these companies are missing out on huge untapped markets emerging within our own borders because they are not adequately targeting the multicultural populations of the twenty-first century. In today's marketplace, selling effectively to this new America is key to the long-term survival and success of any company. In this definitive marketing manual, one of the nation's leading experts in ethnic marketing explains how your company can successfully reach these unique and varied minority markets. Alfred L. Schreiber explains how important it is to:
Alfred L. Schreiber is managing partner of New America Strategies Group, a division of True North Communications specializing in multicultural marketing. Barry Lenson, a business writer, is a senior editor at the National Institute of Business Management.
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Book Description McGraw-Hill, 2000. Hardcover. Condition: New. Never used!. Seller Inventory # P110844226017
Book Description McGraw-Hill, 2000. Hardcover. Condition: New. 1. Seller Inventory # DADAX0844226017
Book Description McGraw-Hill, 2000. Condition: New. book. Seller Inventory # M0844226017
Book Description McGraw-Hill. Hardcover. Condition: New. 0844226017 New Condition. Seller Inventory # NEW7.3034226