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Synopsis
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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Fundamentals of Copy and Layout
Published by
McGraw-Hill Companies, The, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5757003-6
Quantity: 1 available
Stock Image
Fundamentals of Copy & Layout
Published by
McGraw-Hill Companies, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Used
Trade paperback
Seller: Lost Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. 3rd ed. Trade paperback (US). 240 p. Audience: General/trade. Good. No dust jacket as issued. Highlighting/underlining. Seller Inventory # Alibris.0001521
Quantity: 1 available
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Fundamentals of Copy & Layout
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. Seller Inventory # G0844230243I4N00
Quantity: 1 available
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Fundamentals of Copy & Layout
Published by
McGraw Hill Professional, 1997
ISBN 10: 0844230243
ISBN 13: 9780844230245
Used
Softcover
Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems. Seller Inventory # adfe482d-6f62-43dd-b63e-792aa73feb17
Quantity: 1 available