The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)

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9780844231006: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)

Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.

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Published by Natl Textbook Co Trade (1986)
ISBN 10: 0844231002 ISBN 13: 9780844231006
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Published by Natl Textbook Co Trade (1986)
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