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In this book the author takes you through his 40 years of experience as a marketer for, and consultant to, publishers, manufacturers and fund-raisers, stopping along the way to spotlight examples that illuminate his proven theories of marketing.
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Book Description Natl Textbook Co Trade, 1989. Hardcover. Condition: New. Seller Inventory # DADAX0844231789
Book Description Natl Textbook Co Trade, 1989. Condition: New. book. Seller Inventory # M0844231789
Book Description Condition: New. New. Seller Inventory # STR-0844231789