Secrets of Successful Direct Mail

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9780844231785: Secrets of Successful Direct Mail
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In this book the author takes you through his 40 years of experience as a marketer for, and consultant to, publishers, manufacturers and fund-raisers, stopping along the way to spotlight examples that illuminate his proven theories of marketing.

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Other Popular Editions of the Same Title

9780844232942: Secrets of Successful Direct Mail

Featured Edition

ISBN 10:  0844232947 ISBN 13:  9780844232942
Publisher: Passport Books, 1991
Softcover

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Richard V. Benson
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