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As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
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Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.Review:
'Everything the testimonials say, and a bargain at any price.' Robert Heller 'Read it and re-read it. It contains the knowledge of a lifetime.' David Ogilvy 'Remarkably personal, yet authoritative.' Ed McClean, DM News, New York 'So clear and concise that selective quotations fail to do justice to the richness of its texture.' Campaign 'If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it.' Graeme McCorkell, Founder , MSW Rapp & Collins 'If you read no other book on direct marketing you should find the time to read this one.' Direct Marketing International 'For sheer readability, it's still hard to beat Commonsense Direct Marketing.' Direct Response 'Probably the best book written on direct marketing in the UK and certainly the easiest to read.' Direct Marketing Strategies
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Book Description McGraw-Hill Contemporary. Hardcover. Condition: New. 0844231827 Ships promptly from Texas. Seller Inventory # Z0844231827ZN
Book Description McGraw-Hill Contemporary, 1990. Hardcover. Condition: New. Never used!. Seller Inventory # P110844231827
Book Description McGraw-Hill Contemporary, 1990. Condition: New. book. Seller Inventory # M0844231827
Book Description McGraw-Hill Contemporary, 1990. Hardcover. Condition: New. 2nd. Seller Inventory # DADAX0844231827