Philip Ward Burton Advertising Copywriting

ISBN 13: 9780844232003

Advertising Copywriting

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9780844232003: Advertising Copywriting
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Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.

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Burton, Philip Ward
Published by Natl Textbook Co Trade (1990)
ISBN 10: 0844232009 ISBN 13: 9780844232003
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Philip Ward Burton
Published by Natl Textbook Co Trade (1990)
ISBN 10: 0844232009 ISBN 13: 9780844232003
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Philip Ward Burton
Published by Natl Textbook Co Trade (1990)
ISBN 10: 0844232009 ISBN 13: 9780844232003
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