Philip Ward Burton Advertising Copywriting

ISBN 13: 9780844232065

Advertising Copywriting

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9780844232065: Advertising Copywriting
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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

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Other Popular Editions of the Same Title

9780882442549: Advertising copywriting (Grid series in advertising and journalism)

Featured Edition

ISBN 10:  0882442546 ISBN 13:  9780882442549
Publisher: Grid Pub, 1983
Hardcover

9780882441597: Advertising copywriting (Grid series in advertising and journalism)

Grid P..., 1978
Hardcover

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Philip Ward Burton
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