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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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Book Description Ntc Business Books, 1999. Hardcover. Condition: New. Never used!. Seller Inventory # P110844232068
Book Description NTC Business Books, 1999. Hardcover. Condition: New. 7th. Seller Inventory # DADAX0844232068
Book Description Ntc Business Books, 1999. Condition: New. book. Seller Inventory # M0844232068
Book Description Condition: New. NEW. Seller Inventory # LC 45