Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

5 avg rating
( 1 ratings by Goodreads )
 
9780844233154: Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
View all copies of this ISBN edition:
 
 

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"I found the WAPB series extremely useful for testing and refining advertising principles. The availability of test scores makes the book invaluable for students of advertising."
-J. Scott Armstrong, Professor of Marketing & Author of Persuasive Advertising
The Wharton School, University of Pennsylvania


"WAPB is one of the most successful teaching tools I have ever used. Students always want to know what works. Asking them to choose which of two ads pulled best, then defend their choice, reliably leads to grounded, thoughtful discussion of basic principles, and stimulating in-class debates."
-Edward F. McQuarrie, Professor of Marketing
Leavey School of Business, Santa Clara University


"The most valuable part for me is the recall and persuasion data. Students are amazed that advertising can have 'numbers' associated with ads. When I query the class for their opinion as to which ad 'pulled best,' students are confident of their responses. Only the data can convince them otherwise."
-Jackie Kacen, Clinical Professor, Department of Marketing
C.T. Bauer College of Business, University of Houston

About the Author:

Scott Purvis is the president of Gallup & Robinson, Inc.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780078112072: Which Ad Pulled Best?

Featured Edition

ISBN 10:  0078112079 ISBN 13:  9780078112072
Publisher: McGraw-Hill Education, 2010
Softcover

9780072556643: Which Ad Pulled Best?

McGraw..., 2002
Softcover

9780872510074: Which Ad Pulled Best?

NTC&#x..., 1975
Hardcover

9780844232928: Which Ad Pulled Best?

McGraw..., 1992
Softcover

9780844235141: Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

Ntc Bu..., 1993
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Philip Ward Burton, Scott C. Purvis
Published by NTC Business Books (1996)
ISBN 10: 0844233153 ISBN 13: 9780844233154
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description NTC Business Books, 1996. Paperback. Condition: New. 8. Seller Inventory # DADAX0844233153

More information about this seller | Contact this seller

Buy New
US$ 26.06
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Published by Ntc Pub Group (1996)
ISBN 10: 0844233153 ISBN 13: 9780844233154
New Paperback Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Ntc Pub Group, 1996. Paperback. Condition: New. Never used!. Seller Inventory # P110844233153

More information about this seller | Contact this seller

Buy New
US$ 72.17
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Published by Ntc Pub Group (1996)
ISBN 10: 0844233153 ISBN 13: 9780844233154
New Paperback Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description Ntc Pub Group, 1996. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0844233153

More information about this seller | Contact this seller

Buy New
US$ 72.29
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

ISBN 10: 0844233153 ISBN 13: 9780844233154
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # M-0844233153

More information about this seller | Contact this seller

Buy New
US$ 87.05
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds