This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
"synopsis" may belong to another edition of this title.
Don E. Schultz is Professor of Advertising and Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, where he and his associates have pioneered the country's first graduate program in Integrated Marketing Communications. He is also President of his own marketing communications and management firm, Agora, Inc., Evanston, Illinois.
Before joining Northwestern in 1977, Schultz was Senior Vice President of Tracy Locke Advertising and Public Relations in Dallas. He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the United States, Europe, South America and Asia.
Schultz is Editor, Journal of Direct Marketing, Director of the Promotion Marketing Association of America, and the first recipient of the Direct Marketing Educator of the Year Award, presented by the Direct Marketing Educational Foundation.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
FREE
Within U.S.A.
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Paperback. Condition: USED_FAIR. Seller Inventory # 0844233552-4-25109631
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: USED_VERYGOOD. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074045649
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: USED_GOOD. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074281014
Quantity: 2 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: USED_VERYGOOD. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Seller Inventory # G0844233552I4N00
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: USED_GOOD. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 22-0844233552-G
Quantity: 1 available
Seller: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
Condition: USED_GOOD. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9780844233550-4
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: USED_GOOD. 3rd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP15823770
Quantity: 3 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: USED_VERYGOOD. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.1. Seller Inventory # 0844233552-2-3
Quantity: 1 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: USED_GOOD. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.1. Seller Inventory # bk0844233552xvz189zvxgdd
Quantity: 1 available
Seller: Unique Books For You, Aurora, IL, U.S.A.
Paperback. Condition: UNSPECIFIED. Third Edition. Moderate shelf/edge wear. Un-creased spine, binding tight, covers have light rubbing, still in very good shape. Text clean & unmarked. Seller Inventory # 42986-020315175
Quantity: 1 available