High-Impact Public Speaking for Business and the Professions

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9780844234137: High-Impact Public Speaking for Business and the Professions
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Explains how to use public speaking as an effective business tool, and covers stage fright, preparation, diction, delivery, and specific types of speeches

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From the Back Cover:

Communication overwhelmingly pervades today's business environment. Whether you are owner-manager of a mom-and-pop shop, department head for a midsized industrial plant, or CEO of an international conglomerate, your primary tools for assuring your company's survival and success are the spoken and written word. Your skill as a communicator assuredly affects your employees' productivity, your clients' and customers' loyalty, your credibility as a manager, and your organization's bottom line. Communication in corporate America takes multiple forms, including job interviews, performance appraisal reviews, conference calls, meetings, memoranda, letters, reports, policy statements, workshops, and direct sales. The regular use of the public speech, however, has often been overlooked by companies as a major power tool with which to drive a business. This widespread neglect of public speaking as advertiser, promoter, motivator, and persuader surely accounts for billions of dollars of neglected opportunity each year in the United States alone. High-Impact Public Speaking for Business avid the Professions will help you learn to use public speaking as an effective business tool. Though the primary audience for this book is the business executive at any level of management, would-be public speakers outside corporate life can hone their speaking skills for a wide array of purposes. Leaders of nonprofit organizations, attorneys, consultants, legislators, owners of small businesses, members of town councils--all can markedly improve their effectiveness through a detailed study of the art and science of public speaking. For that matter, any thinking person wishing to influence groups of friends or neighbors about local issues can have notable impact through the power of the public speech.

About the Author:

J. Regis O'Connor has taught public speaking for Indiana University, The American Institute of Banking, the University of Louisville, and Western Kentucky University.

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Other Popular Editions of the Same Title

9780844234144: High-Impact Public Speaking for Business and the Professions

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ISBN 10:  0844234141 ISBN 13:  9780844234144
Publisher: Ntc Pub Group, 1999
Softcover

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J. Regis O'Connor
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J. Regis O'Connor
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