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Examines the history, appeal, strategy, and likely future of the 30-minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation c. by Book News, Inc., Portland, Or.
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Book Description Ntc Business Books, 1997. Hardcover. Condition: BRAND NEW. Seller Inventory # 0844234451_abe_bn
Book Description NTC Business Books, 1997. Hardcover. Condition: New. Seller Inventory # DADAX0844234451
Book Description Ntc Business Books, 1997. Condition: New. book. Seller Inventory # M0844234451
Book Description Condition: New. New. Seller Inventory # E-0844234451
Book Description Condition: New. New. Seller Inventory # M-0844234451