The Complete Guide to Infomercial Marketing

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9780844234458: The Complete Guide to Infomercial Marketing
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Examines the history, appeal, strategy, and likely future of the 30-minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation c. by Book News, Inc., Portland, Or.

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9780976879602: The Complete Guide to Infomercial Marketing

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ISBN 10:  0976879603 ISBN 13:  9780976879602
Publisher: Hawthorne Direct, 2005
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