Copy Chasers on Creating Business-To-Business Ads

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9780844234700: Copy Chasers on Creating Business-To-Business Ads
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Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.

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Ed Lawler
Published by Ntc Pub Group (1994)
ISBN 10: 0844234702 ISBN 13: 9780844234700
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Edmund Lawler
Published by Ntc Pub Group (1994)
ISBN 10: 0844234702 ISBN 13: 9780844234700
New Hardcover Quantity Available: 1
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