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Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.
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Book Description Ntc Pub Group, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0844234702
Book Description Ntc Pub Group, 1994. Condition: New. book. Seller Inventory # M0844234702