Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.
Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.
Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.
"synopsis" may belong to another edition of this title.
Scott Purvis is the president of Gallup & Robinson, Inc.
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: New. ~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info./pics). Seller Inventory # 220108020
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0844235148