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Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.
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Book Description McGraw-Hill Companies, 1997. Hardcover. Condition: New. Never used!. Seller Inventory # P110844235830
Book Description McGraw-Hill Companies. Condition: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 0844235830
Book Description McGraw-Hill Companies, 1997. Hardcover. Condition: New. Seller Inventory # DADAX0844235830
Book Description Ntc Business Books, 1997. Hardcover. Condition: New. book. Seller Inventory # M0844235830