Strategies for Implementing Integrated Marketing Communications

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9780844235837: Strategies for Implementing Integrated Marketing Communications
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Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.

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Percy, Larry
Published by McGraw-Hill Companies (1997)
ISBN 10: 0844235830 ISBN 13: 9780844235837
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Percy, Larry
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Larry Percy
Published by McGraw-Hill Companies (1997)
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Larry Percy
Published by Ntc Business Books (1997)
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