Consumer Behavior

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9780844236742: Consumer Behavior
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An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation c. by Book News, Inc., Portland, Or.

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Berkman, Harold W., Lindquist, Jay D., S
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ISBN 10: 0844236748 ISBN 13: 9780844236742
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Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy
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