Food Product Development: Maximizing Success - Hardcover

9780849312090: Food Product Development: Maximizing Success

Hardcover

ISBN 10: 0849312094 ISBN 13: 9780849312090

Publisher: CRC Press, 2001

Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers.

After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.

Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry.

Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

"synopsis" may belong to another edition of this title.

About the Author

Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Review

It is itself, a blueprint of the way product development works.
...is well supported by references and, indeed, the technique of taking the real key issues from such a wide spectrum of authors has given us the best of food product development.
... written in a style that could be used by both senior technology students, and managing directors of companies that may decide they need to understand what food product development really means!
...emphasises how important it is for senior management to set up a strategy for product development applicable to their area of business, and, most importantly, gain an understanding of their consumers needs. This theme runs throughout the entire publication and sets it apart from most other publications in this field.
...in-depth analysis of how to apply and manage modern product development systems.
...essential reading for any research organisation or any business that aspires to do the best it can in developing new food products., Food New Zealand
An excellent book.
380 pages in eight chapters, with an excellent index. All three authors have spent their careers in the food industry hands-on roles., Food and Beverage Reporter
The authors have based the contents of this book on their many years of experience in practicing product development (PD) in the food and pharmaceutical industries., Food Technology

"About this title" may belong to another edition of this title.