Business Policy and Strategy: The Art of Competition, Seventh Edition

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9780849383243: Business Policy and Strategy: The Art of Competition, Seventh Edition

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

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Published by Taylor Francis Ltd, United Kingdom (2007)
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Book Description Taylor Francis Ltd, United Kingdom, 2007. Hardback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. In today s rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation s survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Features. Bookseller Inventory # AA69780849383243

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Published by Taylor Francis Ltd, United Kingdom (2007)
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Book Description Taylor Francis Ltd, United Kingdom, 2007. Hardback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. In today s rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation s survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Features. Bookseller Inventory # AA69780849383243

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Cheryl Van Deusen (editor), Steven Williamson (editor), Harold C. Babson (editor)
Published by Taylor and Francis 2007-03-19, Boca Raton, Fla. :|London (2007)
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