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Tourism, Technology and Competitive Strategies - Hardcover

 
9780851987514: Tourism, Technology and Competitive Strategies
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Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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About the Author:
Auliana Poon

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  • PublisherOxford University Press
  • Publication date1993
  • ISBN 10 0851987516
  • ISBN 13 9780851987514
  • BindingHardcover
  • Number of pages384

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9780851989501: Tourism, Technology and Competitive Strategies

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ISBN 10:  0851989500 ISBN 13:  9780851989501
Publisher: CABI, 1993
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Poon, Auliana
Published by Oxford University Press (1993)
ISBN 10: 0851987516 ISBN 13: 9780851987514
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ISBN 10: 0851987516 ISBN 13: 9780851987514
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0851987516. Seller Inventory # 9484400

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Book Description 8vo. pp xiii, 370. Large format paperback. Signed presentation from the author on the title page, 'To Sarah Miller, with best wishes, Auliana Poon - 17th December 2000.' ISBN: 0851987516 Very good. Seller Inventory # C14465

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