Agro-food Marketing

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9780851991443: Agro-food Marketing
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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

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Daniel I. Padberg

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9780851991436: Agro-Food Marketing

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ISBN 10:  0851991432 ISBN 13:  9780851991436
Publisher: Oxford University Press, 1997
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Book Description CABI Publishing, United Kingdom, 1997. Paperback. Condition: New. Language: English. Brand new Book. The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal. Seller Inventory # BTE9780851991443

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