Social Marketing Casebook

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9780857025449: Social Marketing Casebook
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Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

 

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About the Author:

Professor Jeff French has over 30 years’ experience of evaluating and developing leading behavior change projects, social marketing programmes and communications strategies at international and local levels. Jeff and has published over 80 chapters, articles and books in the fields of behavior change, social marketing, community development, health promotions and communications. He is Visiting Professor at Brunel University and Brighton University, a Fellow at King’s College London and teaches at four other UK Universities. Until 2009 Jeff managed the National Social Marketing Centre and is currently Chief Executive of Strategic Social Marketing Ltd.  

Review:

This casebook is another first-rate addition to the growing armamentarium of seminal works in social marketing for both practitioners and students. It effectively combines theory and frameworks with detailed case studies that make concepts and tools much more than academic exercises
Alan R. Andreasen
Professor of Marketing, Georgetown University

Good marketing builds on what has been learned by others and this publication, with its case studies, offers a great way for social marketers to accelerate their learning by borrowing from the experiences of others
Iain Potter
CEO, The Health Sponsorship Council, New Zealand

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9780857025432: Social Marketing Casebook

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Book Description Sage Publications Ltd, United Kingdom, 2011. Paperback. Condition: New. Language: English . Brand New Book. Electronic Inspection Copy available for instructors here Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes. Seller Inventory # AAX9780857025449

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Book Description Sage Publications Ltd, United Kingdom, 2011. Paperback. Condition: New. Language: English. Brand new Book. Electronic Inspection Copy available for instructors hereSocial Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.- An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions;- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and- Academic exercises, discussion questions and references to reinforce student learning.This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes. Seller Inventory # AAX9780857025449

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Book Description 2011. Paperback. Condition: New. Paperback. Electronic Inspection Copy available for instructors hereSocial Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 280 pages. 0.480. Seller Inventory # 9780857025449

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