Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

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9780857025814: Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)

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Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

 Key features of each chapter include:

- Short chapter introduction and learning summaries

- Discussion questions to share in the classroom

- Annotated suggestions for further reading

- Lists of key terms to consider

This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses.

 

Dr Robert P. Ormrod, University of Aarhus, Denmark

Dr Stephan C. Henneberg, University of Manchester

Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London

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About the Author:

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert’s primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Review:

′Ormrod, Henneberg and O′Shaughnessy have produced an excellent introductory text on political marketing. I particularly liked its focus on critical, ethical and symbolic aspects of political marketing; areas which are relatively poorly considered elsewhere in the political marketing literature′ -
Dr. Paul Baines
Professor of Political Marketing, Cranfield School of Management, UK

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Book Description Sage Publications Ltd, United Kingdom, 2013. Paperback. Book Condition: New. Annotated ed.. Language: English . Brand New Book. Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O Shaughnessy, Queen Mary, University of London. Bookseller Inventory # AAZ9780857025814

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Book Description Sage Publications Ltd, United Kingdom, 2013. Paperback. Book Condition: New. Annotated ed.. Language: English . Brand New Book. Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O Shaughnessy, Queen Mary, University of London. Bookseller Inventory # AAZ9780857025814

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Book Description SAGE Publications Ltd, 2013. Book Condition: New. 2013. 1st Edition. Paperback. Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Series: Sage Advanced Marketing Series. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 15. Weight in Grams: 398. . . . . . . Bookseller Inventory # V9780857025814

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Book Description SAGE Publications Ltd. Book Condition: New. 2013. 1st Edition. Paperback. Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Series: Sage Advanced Marketing Series. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 242 x 169 x 15. Weight in Grams: 398. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780857025814

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