The Write Approach: Techniques for Effective Business Writing

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9780857248312: The Write Approach: Techniques for Effective Business Writing
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Olivia Stockard is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of The Write Approach , Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than pushing the send button without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition s expanded commentary and exercises underscore the author s basic premise: writers must determine their purpose for writing, consider their readers expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.

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Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

About the Author:

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, "The Write Approach" will be useful both for readers working on their own and as a text in business writing classes." Walter Blanco, Professor of English, Lehman College, New York

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