Greek Whisky: The Localization of a Global Commodity (Food, Nutrition, and Culture Vol. 1)

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9780857458773: Greek Whisky: The Localization of a Global Commodity (Food, Nutrition, and Culture Vol. 1)

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

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About the Author:

Tryfon Bampilis has taught cultural anthropology at the University of Amsterdam (UvA) and the University of Bayreuth, and he has served as scientific advisor of the Netherlands Institute in Athens (NIA). He is coeditor of Social Matter(s): Recent Approaches to Materiality (2013, in press) and is currently researching the rise of the far right in Greece in relation to the economic crisis, diversity, and immigration as a visiting fellow of the University of Oxford.

About the Author:

Tryfon Bampilis teaches cultural anthropology at the University of Amsterdam (UVA), The Netherlands, and has served as scientific advisor at the Netherlands Institute in Athens (NIA). He is coeditor of Social Matter(s): Recent Approaches to Materiality(LIT Verlag, 2013)and has published on the anthropology of modernity, consumption, and material culture

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Book Description Berghahn Books, United Kingdom, 2013. Hardback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of Greekness, national identity, modernity and middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style and an anti-domestic masculine mentality. Bookseller Inventory # POW9780857458773

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Book Description Berghahn Books, United Kingdom, 2013. Hardback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of Greekness, national identity, modernity and middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style and an anti-domestic masculine mentality. Bookseller Inventory # POW9780857458773

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Book Description Berghahn Books. Hardback. Book Condition: new. BRAND NEW, Greek Whisky: The Localization of a Global Commodity, Tryfon Bampilis, In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity and middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style and an anti-domestic masculine mentality. Bookseller Inventory # B9780857458773

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