Marketing Modernity: Victorian Popular Shows and Early Cinema (Exeter Studies in Film History)

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9780859898010: Marketing Modernity: Victorian Popular Shows and Early Cinema (Exeter Studies in Film History)

In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries. Marketing Modernity calls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality.

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Joe Kember is senior lecturer in film at the University of Exeter.

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Joe Kember
Published by Exeter UP (2009)
ISBN 10: 0859898016 ISBN 13: 9780859898010
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Book Description Exeter UP, 2009. Book Condition: New. In this cultural history of the early British film industry, Kember explains the social and institutional continuities that underpinned the market for popular entertainments in the late 19th and early 20th centuries. Using new materials, including industrial documentation, memoirs and trade periodicals, this innovative study of early film exhibition reveals a rich landscape of performance and business practices taking place in venues ranging from lecture theatres to fairgrounds. Bookseller Inventory # 297427

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Book Description UNIVERSITY OF EXETER PRESS, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context. Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s. Bookseller Inventory # AAR9780859898010

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Book Description UNIVERSITY OF EXETER PRESS, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context. Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s. Bookseller Inventory # AAR9780859898010

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Book Description University of Exeter Press, 2009. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CW-9780859898010

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Book Description Univ of Exeter Pr, 2010. Hardcover. Book Condition: Brand New. 296 pages. 9.25x6.25x1.00 inches. In Stock. Bookseller Inventory # __0859898016

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Book Description UNIVERSITY OF EXETER PRESS, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In this innovative study of early film exhibition, Joe Kember demonstrates that prior to the emergence of a specific discipline of screen acting and the arrival of picture personalities, the early cinema inherited its human dimensions from diverse earlier traditions of performance, from the magic lantern lecture to the fairground and variety theatre. Uncovering new sources, including previously neglected films, industrial documentation, memoirs, trade and popular periodicals, the book reveals a rich landscape of popular entertainments during the mid to late nineteenth and early twentieth centuries, and charts the development of film institutions in relation to this complex industrial context. Marketing Modernity re-evaluates the relationship between early film and the broader cultural conditions of industrial modernity. Investigating such diverse topics as performance practices in music hall and magic theatre, the celebrity of adventurer-cameramen, and the exhibition of everyday life on screen, Kember argues that early film shows offered new opportunities to recover a sense of intimacy - a quality that was popularly considered to be under threat in the rapidly modernising world of the 1890s and 1900s. Bookseller Inventory # BTE9780859898010

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