Gucci by Gucci - Hardcover

Mower, Sarah

Hardcover

ISBN 10: 0865651795 ISBN 13: 9780865651791

Publisher: Vendome Press, 2006

Synopsis

Gucci. Just the name conjures up images of la dolce vita—Cinecittą stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant “Halston, Gucci, Fiorucci”; Tom Ford’s sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line’s new creative director.

Gucci by Gucci opens the fabled house’s archives for the first time, bringing together—in the form of bags, clothes, accessories, and a dazzling cache of documentary photographs—the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. Both a history of the company and a glorious visual exploration of its far-reaching influence, the book is a treat for the collector and the fan. Gucci. Just the name conjures up images of la dolce vita—Cinecittą stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant “Halston, Gucci, Fiorucci”; Tom Ford’s sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line’s new creative director.

Gucci by Gucci opens the fabled house’s archives for the first time, bringing together—in the form of bags, clothes, accessories, and a dazzling cache of documentary photographs—the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. Both a history of the company and a glorious visual exploration of its far-reaching influence, the book is a treat for the collector and the fan.

About this title

About the Author:

Sarah Mower is a fashion journalist. She is the author of 20 Years Dolce & Gabbana and Oscar: The Style Inspiration and Life of Oscar de la Renta. A contributing editor to Vogue and Style.com, she lives in London, where she edits her biennial magazine, Fashion.

From Publishers Weekly:

From paparazzi photographs to full page spreads in Vogue, this aptly lavish pictorial history chronicles Gucci's evolution since its 1921 inception in Florence, Italy. The range of shots and locations tells the story of Gucci's ubiquitous place in popular culture, without the aid of captions or credits (both relegated to the end of the book). Aside from a lengthy introduction recapping Gucci history, the collection allows the images to speak for themselves. The mix of old and new Hollywood celebrities shows Gucci spanning time, from Audrey Hepburn, Liza Minelli and Clark Gable to Brad Pitt, Sarah Jessica Parker and Madonna. Taking out the distraction of celebrity, the vibrant Gucci ad campaigns focus on the decadence of the many shoes, handbags and jewelry lines. "The Gucci Icons" section points to "The Bamboo," "The Horsebit," "The Web" and "The GG," staple logos and designs present in Gucci products through the years. Tying together the disjointed series is a spare timeline covering major events in the fashion house. After 400 pages, the show of luxury and opulence may overwhelm the uninitiated, but for fashion students and enthusiasts, this is a volume worth studying.
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About this edition

• Publisher: Vendome Press
• Publication date: 2006
• ISBN 10: 0865651795
• ISBN 13: 9780865651791
• Binding: Hardcover
• Number of pages: 456