Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

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9780865691179: Rumor in the Marketplace: The Social Psychology of Commercial Hearsay
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This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

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About the Author:

enig /f Frederick

Review:

"A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month

"A foremost authority on commercial rumors, ÝKoenig¨ not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month

?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month

"About this title" may belong to another edition of this title.

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Book Description ABC-CLIO, United States, 1985. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company s image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors. Seller Inventory # APC9780865691179

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Book Description ABC-CLIO, United States, 1985. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company s image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors. Seller Inventory # APC9780865691179

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