The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce)

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9780865713840: The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation (Conscientious Commerce)
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Employing a revolutionary science-based system for economical and environmental sustainability, The Natural Step for Business lays the groundwork for tomorrow's successful businesses.

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About the Author:

Brian Nattrass is President of Innovation Strategies Inc.

Review:

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States-including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.-are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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