Be the Difference - Softcover

Seo, Danny

Softcover

ISBN 10: 0865714320 ISBN 13: 9780865714328

Publisher: New Society Publishers, 2001

Synopsis

After retiring as CEO of Earth 2000 National, a 25,000 member environmental group he founded at the astonishing age of 12, Danny Seo continued to receive thousands of letters from young people asking, how do you do it? The result is this energized primer that shows beginning activists how to start their own activist group, fund-raise, gain media exposure, organize a protest, use the internet as a tool for change, and make legislators listen.

Danny Seo has appeared on Oprah, Leeza, The View, and CNN and featured in People Magazine, among many others. Previous titles include Generation React , Heaven on Earth, and soon to be published Conscious Style Home (St. Martin's Press). He lives in New York City.

Table Of Contents

Acknowledgments
Foreword
Introduction
1: The Foundation: Getting Started
2: Fundraising 101: Beyond Nickels and Dimes
3: Outreach: Getting the Word Out with PR
4: Generation Why: Working with Kids
5: Understanding Government: If Mr. Smith Goes to Washington, So Can You
6: Bringing Everyone Together: Event Planning for Dummies
7: Big Business, Big Change: Working with Companies
8: The Single Crusader: One Person Really Can Make a Difference
9: Awards: Getting the Recognition You Deserve
10: Internships: Finding a Wealth of Knowledge in Your Own Backyard
Afterword

Foreword byDeepak Chopra, M.D

In the great eastern wisdom traditions, there is a concept called Dharma. An individual's Dharma is their unique relationships with the ecosystem through their unique talents. When a person is in Dharma, they experience bliss and they achieve their goals through the support of nature. If you want to know what your Dharma is, close your eyes and ask yourself the following questions:
1) If I had all the money in the world and all the time in the world, what would I do with my life?
2) How would I express my unique talents, and how would I use them to serve my fellow human beings and also the larger web of life?

If you can answer those questions and put your insights into practice, you will experience the fulfillment of every dream that you've ever had a

About this title

About the Author

Danny Seo is the founder and former CEO Of Earth 2000 National. He is the recipient of Oprah's Angel Network Award and named by Swing magazine as "Most Powerful twentysomething in America." Previous titles include Generation React (Ballantine, 1997), Heaven on Earth (Pocket Books, 1999), and soon to be published Conscious Style Home (St. Martin's Press). Seo is a regular contributor to Vegetarian Times.

Reviews

When Danny Seo was 12 years old, he inspired more than 25,000 teenagers across the country to join him in a conservation effort called Earth 2000, attracting the support of respected figures like Dr. Jane Goodall and many prestigious journals. Now 22 years old, he delivers his third book (after Generation React and Heaven on Earth). In Be the Difference: A Beginner's Guide to Changing the World, which features a foreword by Deepak Chopra, he outlines grassroots activism from soup to nuts. Whether the reader wants to start a new organization, join an already active one or revive one that's floundering, Seo shares countless examples of how he managed the various roles required (e.g., fund-raising, attracting national media attention). His target audience is teens, college students and young adults, but in reality, this book is a winner for anyone with the passion to make a difference.

Copyright 2001 Cahners Business Information, Inc.

Edition details

• Publisher: New Society Publishers
• Publication date: 2001
• Language: English
• ISBN 10: 0865714320
• ISBN 13: 9780865714328
• Binding: Paperback
• Edition number: 1
• Number of pages: 224