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Newsletters Now: From Classic to New Wave

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9780866363389: Newsletters Now: From Classic to New Wave
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Large corporations, small businesses, hospitals, museums, art groups, and charities all have one thing in common - the need to communicate information to clients, stockholders, employees, patrons, and members. The newsletter is the most efficient, and often the most economical, means of formal print communication. In order to be effective, however, a newsletter must catch the attention of a visually inundated audience.
Newsletters Now: From Classic to New Wave features over 200 superbly designed and smartly produced newsletters which stand out from the mass of printed material. None of them are cookie-cutter designs, but rather each is a unique way of presenting otherwise routine material.
Today, newsletters are just about as common as business cards, but never before has a book been devoted to examining the various forms, designs, and concepts behind the thousands that are annually produced. Newsletters Now offers the businessperson, organization director, and graphic designer a wide variety of newsletter possibilities to choose from.

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About the Author:

Elinor Pettit is professor of graduate communications design at Pratt Institute.

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9780866364317: Newsletters Now: From Classic to New Wave

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ISBN 10: 0866364315 ISBN 13: 9780866364317
Publisher: PBC International, 1997
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Heller, Steven
Published by PBC International (1996)
ISBN 10: 0866363386 ISBN 13: 9780866363389
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