Genuine Value : The John Deere Journey

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9780866912761: Genuine Value : The John Deere Journey
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Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations

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Review:

"...I will open this book whenever I need inspiration to keep going in this fast-paced business world." -- Kim Dushinski, Colorado

"...it is awe-inspiring to realize that John Deere has been doing business since 1837." -- Dr. Michael Hammer, Author of Reengineering the Corporation: A Manifesto for Business Revolution

"In Genuine Value, you have the perfect coffee-table book." -- Ralph Reynolds, New Mexico

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Gerstner, John J.
Published by Deere & Co (2000)
ISBN 10: 0866912762 ISBN 13: 9780866912761
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Book Description Deere & Co, 2000. Hardcover. Condition: New. Never used!. Seller Inventory # P110866912762

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Gerstner, John J.
Published by Deere & Co
ISBN 10: 0866912762 ISBN 13: 9780866912761
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Book Description Deere & Co. Hardcover. Condition: New. 0866912762 New Condition. Seller Inventory # NEW7.0455942

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Gerstner, John J.
Published by Deere & Co (2000)
ISBN 10: 0866912762 ISBN 13: 9780866912761
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Book Description Deere & Co, 2000. Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America¿s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company¿s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations. Seller Inventory # 001672

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