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This text is intended to bridge the gaps that currently exist among mass communications, educational communications, corporate/industrial communications and fine arts programs. This is accomplished by discussing three major areas: media design, media production and media management for the media developer/specialist.
In addition, the major media types, graphics, photography/multi-image, video, film, and multimedia are introduced. The goal of this text is to cover the broad spectrum of media design and development procedures, which may be used as a springboard to develop specific course content in media curriculum.
Emphasis will be given to examples from the areas of non-broadcast media. Non-broadcast media include corporate and industrial media, training and development, sales and promotion, documentation and general information communication.
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Book Description Focal Press, 1995. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP72946748
Book Description Focal Press. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2810817698
Book Description Focal Press, 1995. Condition: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP92268191
Book Description Focal Press, 1995. Paperback. Condition: Used: Good. 1. Seller Inventory # SONG0867293357