Eisenhower's War of Words: Rhetoric and Leadership (Rhetoric & Public Affairs)

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9780870133404: Eisenhower's War of Words: Rhetoric and Leadership (Rhetoric & Public Affairs)
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This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoric―actions and messages intentionally designed to persuade―to achieve many of his goals. To Ike, rhetoric was the central weapon for waging―and winning―the cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. 
     Examining both foreign and domestic crises, Eisenhower’s War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-bomb, massive retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower’s rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

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Eisenhower's War of Words: Rhetoric and Leadership paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes was central to the ongoing battle with the Soviet Union. He used rhetoric - actions and messages intentionally designed to persuade - to achieve many of his goals. To Ike, rhetoric were the central weapon for waging - and winning - the Cold War. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means of conflict resolution. Examining both foreign and domestic crises, Eisenhower's War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-Bomb, massive retaliation, Open Skies, Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower's rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

About the Author:

MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas. 

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Book Description Michigan State University Press, United States, 1994. Hardback. Condition: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoricactions and messages intentionally designed to persuadeto achieve many of his goals. To Ike, rhetoric was the central weapon for wagingand winningthe cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. Examining both foreign and domestic crises, Eisenhower s War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-bomb, massive retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower s rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal. Seller Inventory # BTE9780870133404

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