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Write stronger headlines. Write about benefits, not features, Prepare layouts, for everything from newsprint to billboards. Write for special needs of broadcast media. The book includes cases, exercises, a complete glossary. Several all time advertising greats share their creative philosophies.
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Book Description Crain Books, 1984. Condition: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102388857
Book Description Crain Books, 1984. Paperback. Condition: Used: Good. Seller Inventory # SONG0872510352