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Synopsis
Book by Stone, Bob
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From the Back Cover
“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.
“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman “...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com
“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
About the Author
Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.
Ron Jacobs is president of Jacobs & Clevenger, a multichannel, direct marketing communications agency that provides direct, digital, and database marketing services; transactional branding; and customer marketing programs. J&C’s practice areas include cross-channel strategy and planning, implementation, and creative and database optimization. The author of many articles on direct marketing and a frequent speaker, he works with clients and organizations in the U.S. and around the world.
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- PublisherCrain Books
- Publication date1979
- ISBN 10 0872510409
- ISBN 13 9780872510401
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages370
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Successful direct marketing methods
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Crain Books (edition 2nd), 1979
ISBN 10: 0872510409
ISBN 13: 9780872510401
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Good. 2nd. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0872510409-11-1
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Successful direct marketing methods
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
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hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd. Chicago, 1979; signed and inscribed by author on free front end paper; gold cloth covered boards; corner and spine edge wear; gold jacket with edge and corner wear; 4to - over 9 3/4" to 12" tall; Interior is clean and unmarked; 370 pages. Additional shipping charges may be required for international or expedited orders. Signed by Author. Seller Inventory # SKU1164260
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Successful Direct Marketing Methods
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Condition: Good. Good condition. Acceptable dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # S06OS-00001
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Successful Direct Marketing Methods
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Crain Books 01.10.1979., 1979
ISBN 10: 0872510409
ISBN 13: 9780872510401
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Condition: Gut. Auflage: 2nd Revised edition. 378 Seiten Sprache: Englisch Gewicht in Gramm: 1373 27,9 x 22,1 x 3,0 cm, Gebundene Ausgabe. Seller Inventory # 362061
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Successful Direct Marketing Methods
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hardcover. Condition: Gut. 378 Seiten; 9780872510401.3 Gewicht in Gramm: 3. Seller Inventory # 662725
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