Mass Communication: Living In A Media World, 2nd Edition

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9780872894846: Mass Communication: Living In A Media World, 2nd Edition

'Mass Communication' is a comprehensive, engaging, and compact introduction that brings a fresh media literacy focus to the introductory course. A chapter on global media updates this second edition.

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About the Author:

Ralph E. Hanson is the chair of the communications department at University of Nebraska at Kearney. Previously, he was associate dean of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than a decade he has taught introduction to mass communication. He founded West Virginia University s online extended learning program, and he writes occasional commentary for the Charleston Daily Mail. He has also taught newswriting, editorial writing, and media ethics. Ralph has a bachelor s degree in journalism and anthropology from Iowa State University, a master s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University.

Review:

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --- Jennifer Fleming, California State University-Long Beach

The third edition of Mass Communication: Living in a Media World makes media literacy truly come alive for students and faculty alike. With his breezy writing style and insight-laden unique approach, Dr. Ralph Hanson entertains and informs without either the dry pomposity or shallow flipness evident in so many of the other comparable texts. This up-to-date book, along with its invaluable and innovative web resources, is a joy to use. In the vastly and rapidly changing media landscape, this text delivers. And how! --- Martin D. Sommerness, Northern Arizona University

The second part of the title helps distinguish this book: Living in a Media World. Current issues and examples are blended with parallels in media history. This balance between historical and modern perspectives helps the students put the media world in which they live in context. The book is visually appealing, has thought provoking material in the 'Test Your Media Literacy' section, and provides starting points to engage the students in discussion. - --Dolores Sierra, Black Hawk College-Moline

When searching for a text for a beginning media studies course, there really is no choice better than Hanson's Mass Communication: Living in a Media World. Its no-frills, cost-effective approach is at once student friendly and instructor approved. Understanding the complex relationship between media and society can be overwhelming but not when reading this text. It is, quite simply, the most comprehensive and down-to-earth look at media effects theory on the market today. --Don Lowe, University of Kentucky

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --Jennifer Fleming, California State University-Long Beach

When searching for a text for a beginning media studies course, there really is no choice better than Hanson's Mass Communication: Living in a Media World. Its no-frills, cost-effective approach is at once student friendly and instructor approved. Understanding the complex relationship between media and society can be overwhelming but not when reading this text. It is, quite simply, the most comprehensive and down-to-earth look at media effects theory on the market today. --Don Lowe, University of Kentucky

Students cheer when I explain the reasons why the text is more reasonably priced than most others, which makes me look good! I like the timelines that put media in the context of other historic events. Overall, I am a big fan of Ralph Hanson's holistic and thoughtful approach to mass communication for freshmen, and his dedication to keeping examples current and available to instructors online. I plan to use Mass Communication: Living in a Media World in the future, and I recommend it to peers. --Jennifer Fleming, California State University-Long Beach

"About this title" may belong to another edition of this title.

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