Starting & Running a Successful Newsletter or Magazine - Softcover

Cheryl Woodard

Softcover

ISBN 10: 087337357X ISBN 13: 9780873373579

Publisher: Nolo Press, 1997

Synopsis

Founding and operating small specialized newsletters and magazines has become one of the great entrepreneurial opportunities. Written by the co-founder of two of the most successful magazines of all time, this book gives publishing entrepreneurs the practical know-how they need to put together a profitable publication.

About this title

Review:

Been dreaming about starting your own newsletter or magazine? Did you know that more than half of the thousands of new publications started every year in this country fold before the second issue? Now, do you still think it's a good idea? It can be. You don't have to depend on blind luck if you follow some of the guidelines offered in this comprehensive and well thought out book by the co-founder of three of the country's most successful new magazines.

About the Author:

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.

About this edition

• Publisher: Nolo Press
• Publication date: 1997
• ISBN 10: 087337357X
• ISBN 13: 9780873373579
• Binding: Paperback
• Edition number: 1