The best step-by-step guide to starting a business in California!
If you dream of starting a business, but fear that, without an MBA, you'll get lost in the maze of government red tape here's the handbook you need.
The Small Business Start-Up Kit for California outlines how to set up your enterprise in the Golden State quickly and easily, pointing out the hurdles, fees and forms along the way. Clear and straight to the point, the book explains how to:
"synopsis" may belong to another edition of this title.
Here are summaries of important legal or procedural changes that affect the latest edition of this product. If you want to check on the accuracy of any other information in the book, please follow the legal research instructions in the book or in Nolo's research manual, Legal Research: How to Find and Understand the Law.
What's New in the 7th Edition of Small Business Start-Up Kit for CA
Overview of What's New
The new edition is revised and updated to include the latest business, legal, and financial information, including:
A new chapter focusing on marketing and promoting your business inexpensively.
A new section that explains the basics of search engines in electronic commerce. This section helps readers decide whether search engine optimization is important for their business and offers sensible strategies for improving search engine results.
New material about hiring and managing employees, including discussing the importance of carefully defining positions and writing job descriptions before beginning the hiring process, and establishing periodic and regular review processes.
Chapters Most Affected
Chapter 12 is an entirely new chapter on marketing, which includes discussions about defining a businesses market, conducting market research, and cost-effective marketing tools, such as networking and community relations.
Chapter 13 discusses how to drive more traffic to a businesses website by using search engine optimization (often called SEO), inbound links, keywords, and other methods.
Chapter 15 includes a new section about hiring and managing staff, including discussions about the importance of creating job descriptions, job reviews, and employee handbooks.
Appendix A (a comprehensive list of resources and contact information for government and small business agencies) has been thoroughly updated.
Forms That Have Changed The following forms are updated:
IRS Form SS-4
IRS Instructions for Form SS-4
IRS Form 8716
IRS Form SS-8
IRS Form 8832
Peri Pakroo is a business and communications consultant, specializing in legal and start-up issues for businesses and nonprofits. She has started, participated in, and consulted with start-up businesses for 20 years. She owns and runs P-Brain Media (www.pbrainmedia.com), a strategic consulting and communications firm that develops information-rich media for web, print, video and other formats. Peri received her law degree from the University of New Mexico School of Law. She is the author of The Women's Small Business Start-Up Kit, The Small Business Start-Up Kit (national and California editions) and Starting and Building a Nonprofit ( all from Nolo), and has been featured in numerous national publications including Entrepreneur, Real Simple, Investors Business Daily, and BusinessWeek. She is active in supporting local, independent businesses and is a co-founder of the Albuquerque Independent Business Alliance. Visit Peri's blog at www.peripakroo.com.
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Book Description Nolo, 1999. Paperback. Book Condition: New. Bk&CD Rom. Bookseller Inventory # DADAX087337410X