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Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:
· raising start-up money · attracting the best help · choosing the right marketing strategies · creating a solid subscription base · building loyalty among readers and advertisers · competing effectively · publishing successfully on the Internet.
The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.
"synopsis" may belong to another edition of this title.
Been dreaming about starting your own newsletter or magazine? Did you know that more than half of the thousands of new publications started every year in this country fold before the second issue? Now, do you still think it's a good idea? It can be. You don't have to depend on blind luck if you follow some of the guidelines offered in this comprehensive and well thought out book by the co-founder of three of the country's most successful new magazines.About the Author:
Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.
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Book Description Nolo.com, 2001. Paperback. Condition: New. Never used!. Seller Inventory # P110873374614
Book Description Nolo.com. PAPERBACK. Condition: New. 0873374614 New Condition. Seller Inventory # NEW7.1406450
Book Description Nolo.com, 2001. Condition: New. book. Seller Inventory # M0873374614
Book Description Nolo.com, 2001. Paperback. Condition: New. 2nd. Seller Inventory # DADAX0873374614