How top managers at the world's largest petrochemical companies--including Dow, Union Carbide, and BASF--responded to an upheaval in their markets. The author illustrates the patterns that emerged as managers were forced to restructure their companies or fail and analyzes cooperative agreements as a remedy to markets in upheaval.
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Joseph L. Bower, Professor of Business Administration at Harvard Business School, is the author of When Markets Quake: The Management Challenge of Restructuring Industry.
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